We pick creators whose followers match your buyers, give each one three months and its own code or link, and run the posts that sell as ads from the creators' own accounts.
Before the call, we look at your buyers, the creators your competitors pay and any creators you pay now. You get it in writing at no cost, and it stays yours even if we never work together.
A shortlist of creators whose followers match the people who buy from you, checked by where those followers live.
Which creators your competitors pay, and how many times they have booked each one again.
If you pay creators today, which ones earn their fee and which ones we would replace.
Choose a slot on the calendar and tell us the outcome you want from creators.
We send everything over ahead of the call, so you read our findings first.
On the call we take you through each finding and the creators we would test first.
We're small, so no sales team. You'll talk to Alice or Dennis.
Four public events in New York, each read on the page we link. We ran none of them.
STORM run club, 2026
Hand the event to a creator, and the invite, the run and the posts all come from one person her followers already know.
STORM named Kate Mackz, host of the Running Interview Show, a brand ambassador. On September 2 she led her first run club, three miles out and back along the West Side Highway from Pier 45.
Source: PR Newswire via CNHI
Feastables in Soho
A preview day gives creators something to post before the public line starts.
Shopify asked Set Creative to build the first in-person event for MrBeast's Feastables, The Beast Treasury, inside Shopify's retail space in Soho. Select influencers got a preview the day before it opened.
Source: CIT World
Degree subway takeover, 2026
The signs reached people on the platform, and the creators took the same joke to people who never stood there.
Degree renamed several New York subway stations with the exact words commuters were using for the summer heat, then extended the campaign with creators beyond the station signs.
Source: MediaPost
Vita Coco, Valentine's Day 2025
A TikTok video of the stunt passed a million views, so one homemade machine in one park was seen far past the park.
In Washington Square Park, a Vita Coco mascot handed out free drinks from a homemade pink vending machine. Vita Coco said the machine cost $25 and gave away about 600 products.
Source: Modern Retail
Four founders, quoted word for word from podcast interviews. None of the four are clients of ours.
“Away is a New York brand and we are super proud of that New York heritage and those New York roots. Our office is in Soho”
Operators Podcast, October 2026
“we personalized each and every message and sent customized skin care routines for them”
Earned by Tribe Dynamics (CreatorIQ), June 2020
“it's word of mouth at every level”
Taste Radio by BevNET, February 2026
“there's just like so many people outside of the core demographic that you expect that could buy your product”
Clock Speed, April 2024
eMarketer puts influencer at roughly 2.5 to 3% of the marketing budget, too small a share to spend on creators whose followers never buy.
Brands in New York or selling to it, and the founders and marketing heads who hold their creator budget.
Your buyers live all over the country, so we choose creators by where their followers live, in the city or far from it
A pop-up, a new store or a first event in the city, with creators invited before it opens and posting after
You hold the creator budget and want each creator's sales counted with a code or a link
Before you pay anyone, we check each creator's location breakdown and whether the followers look like the people who buy from you.
The fans who buy the most watch a creator often, and they trust a product they see from that creator month after month.
Each creator gets a coupon code or a UTM link, so you see the customers each one brought and how many came back to buy again.
After the test, we get the rights to the creators who sold and run their posts as Meta and TikTok ads from their own accounts.
We learn what sets you apart, how you want it framed, and which competitor reads worked or fell flat.
We confirm your markets, from New York City alone to the whole country, and which ones to put first or leave out.
We map the people who buy from you against creator data, including where each creator's followers live.
We bring creators that fit, and once you approve them and we onboard with your team, you get the final roster and plan.
Your value propositions lead every brief, and we review every single ad before it goes live.
After the test we keep the creators who hit your cost per sale, drop the rest, and run the winners as ads.
You talk to the two people who run the agency, from the first call to the last report.
We negotiate every deal hard, and in a lot of cases the savings alone cover our fee.
We look at each creator's history, so you never gamble on someone who underperforms or goes off-brand.
Nobody can predict the algorithm, so we line up the things that give you the best shot at sales.
In the last year we've worked across 55+ brands, and helped companies 2-3x their Black Friday launches.
Influencer AdvisoryInfluencer Agency New York is a division of Influencer Advisory, the influencer marketing agency that Alice and Dennis run.
We find creators whose followers match your buyers, negotiate their rates, brief them and review every post. Each creator's sales are tracked with a code or a link, and the ones who sell become ads run from their own accounts.
Only when your buyers are in the city, as with a shop or a pop-up. If you ship across the country, we pick creators by where their followers live, wherever that is.
Ask how they pick creators, how long each creator runs, how sales get tracked and who you will talk to. Our answers are follower data, three months, a code or link per creator, and Alice or Dennis.
It depends on how many creators you run and who they are, so we price it on the call once we know the outcome you want. The audit before that call is free.
We pick creators whose followers match your buyers, give each one three months and its own code or link, and run the posts that sell as ads from the creators' own accounts.
